The power of social media was demonstrated today when the Age of Conversation online community combined to push their book near the top of Amazon’s bestseller charts.

A 24 hour "Bum Rush" co-ordinated by Chris Wilson saw hundreds of bloggers mobilize to promote the innovative marketing publication The Age of Conversation.  In one day the book has risen from an Amazon ranking of approximately 110,000 to finish the day at  #262 for all books and  #36 on the Business Bestsellers list.

The "Bum Rush" marketing effort saw the book’s release promoted on
hundreds of websites and blogs around the world, then heavily pushed on
Digg.com, where it was the fastest rising web topic in the last 24 hours.

Readers were encouraged to buy the book from Amazon, make comments, review it, Digg it and tell their friends, and discuss the progress on Twitter.

The rush started in Australia, which is only lightly represented in
the book, then proceeded around the world until midnight on the US
east-coast. Bleary-eyed bloggers stayed online for the entire push,
giving encouragement in a real online-style festival.

The book had another breakthrough when it became listed on Wikipedia during the "Bum Rush". A profile of the book and listing of authors can be found here.

Of course thats not the end of the story. Now that Age of
Conversation is well up the Amazon rankings, we want to maintain the
rage and try to push it further. Its not too late to buy a copy. Buy one for your business, your clients, your friends or family. All proceeds go to Variety, the children’s charity.

Posted by Media Hunter on March 30th, 2008
Leave a Comment »
Posted under: Books | Community | Web/Tech | Weblogs

Camberra Web 2.0 Power Grab…

In his latest Youtube release, John Howard has defended his government’s intervention in the Northern Territory and its plans to take control of the Murray-Darling Basin, denying its a power grab.

However, has this crafty old fox carefully designed a power grab for the Web 2.0 generation? Please enjoy our PM…

Posted by on August 1st, 2007
1 Comment »
Posted under: Weblogs

Adagepluspower150_2

Two of the Hunter’s leading blogs have achieved honourable mentions in the worlds ‘Top 150 Marketing Blogs’ ranking charts. 

Media Hunter stormed in at 269 and The Marketer broke the ice with a respectable 353.

The ‘Top 150 Marketing Blogs’ ranks the worlds top English-language marketing blogs. Originally launched in January 2007 as a USA-based ranking, the Power 150 expanded worldwide to include all English-language blogs after TechBrew provided the list’s automation in March 2007. Recently it has been taken over by Ad Age one of the world’s leading marketing and media companys.

In true blogging fashion, Hunter’s Best is going to list all the ‘Top 150 Marketing Blogs’ honorable mentions:

Read the rest of this entry »

Posted by on July 30th, 2007
Leave a Comment »
Posted under: Weblogs